Monday, February 1, 2010

Using Web Survey Software and Website Visitor Intercepts

When you are evaluating web survey software, pay close attention to what each has to offer in the way intercepting web visitors to your site who are invited to participate in your survey or poll. You will want to make sure that the software does not use popups as a way to ask visitors to participate because a blocker will prevent them from showing up. Instead make sure that the message appears on your website.

Other features of these programs should include:

  • An easy way for you to specify the invitation message that will display to intercepted website visitors.
  • An easy way to integrate your message by adding a simple script to the page from which you want the message to appear.
  • An easy way to add the specific URL you want the website visitors who accepted the invitation to be redirected to.
  • An easy way to specify exactly which survey you want the visitors who accepted the invitation to complete. This way the visitor will stay on your site and not be redirected to another. They will answer all survey questions without leaving your website.
  • An easy way to invite visitors from different domains to participate in your survey from which your website is accessible. These visitors should be tracked individually from different domains.
  • An easy way to set the parameters that control which visitors receive an invitation to participate in the survey. These should include number of pages visited and time spent on your site.
  • An easy way to prevent inviting the visitor to participate once they have declined.
  • An easy way to set up multilingual invitations so you can reach visitors from all parts of the world.
These are just a tip of the iceberg of what your web survey software should offer.